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Chuck Cunningham


Dr. Cunningham’s research focuses on the design of accessible, cost-effective, children’s mental health services. The studies that he is involved in use methods from marketing research and economics to engage youth, parents, educators, and professionals in the design and evaluation of a new generation of user-informed prevention and treatment programs. Quantitative user-preference modelling methods (discrete choice conjoint experiments) estimate the value of different components of these services, identify latent segments with different preferences, and model the response of different segments to varying program options. Randomized trials evaluate the effectiveness of innovative options. This work is supported by grants from the Canadian Institutes of Health Research and the Jack Laidlaw Chair in Patient-Centered Health Care.

Featured Publications

Cunningham, C.E., Niccols, A., Rimas, H., Robicheau, R., Anderson, C., & DeVries, B. (in press) Using a Discrete Choice Conjoint Experiment to engage stakeholders in the design of an outpatient children's health centre. Health Environment Research and Design.

Hauber, A., Marco Gonzalez, J., Groothuis-Oudshoorn, C., Prior, T., Marshall, D. A., Cunningham, C. E., Ijzerman, M. J., & Bridges, J. (2016). Statistical Methods for the Analysis of Discrete-Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force. Value in Health, 19(4): 300-15. doi: 10.1016/j.jval.2016.04.004

Cunningham, C.E., Rimas, H., Chen, Y., Deal, K., McGrath, P., Lingley-Pottie, P., Reid, G., Lipman, E., & Corkum, P. (2015).  Modeling Parenting Programs as an Interim Service for Families Waiting for Children’s Mental Health Treatment. Journal of Clinical Child & Adolescent Psychology, 44(4): 616-629. doi: 10.1080/15374416.2014.88866

Sourander, A., McGrath, P.J., Ristkari, T., Cunningham, C.E., Huttunen, J., Lingley-Pottie, P., … Unruh, A. (2016). Internet-assisted parent training intervention for disruptive behavior in 4-year old children: A randomized clinical trial. JAMA Psychiatry, 73(4): 378-387.  doi: 10.1001/jamapsychiatry.2015.3411

Cunningham C.E., Chen, Y., Vaillancourt, T., Rimas, H., Deal, K., Cunningham, L.J., & Ratcliffe, J. (2015).  Modeling the Anti-Cyberbullying Preferences of University Students: Adaptive Choice-based Conjoint Analysis. Aggressive Behavior, 41(4): 369-385. doi: 10.1002/ab.21560

Clinical and Research Interests

  • Using qualitative methods and quantitative consumer preference modeling methods (discrete choice conjoint experiments) to model parental preferences regarding the design of programs to improve parenting skills.
  • Modelling the interim service preferences of parents waiting for children’s mental health treatment.
  • Evaluating the outcome of internet-based coached-supported programs for parents of young oppositional children.
  • Modeling the bullying prevention program design preferences of students and teachers.


(Postdoctoral Residency), Department of Medical Psychology, University of Oregon Health Science Center, 1976-1977

Predoctorsal Internship), Department of Medical Psychology, University of Oregon Health Sciences Center), (1975-1976)

Research Areas

  • The influence of design preferences on the utilization and outcome of children’s mental health services
  • Quantitative consumer preference modeling (Discrete Choice Conjoint Experiments)
  • Services for parents of children with externalizing problems
  • School-based bullying prevention programs

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